CERTIFICATIONS

Certified by Google in SEO, Analytics, and Digital Marketing, Zohaib Ayub brings verified skills and proven strategies to help businesses improve visibility and performance online.

Google Digital Marketing & E-commerce Professional Certificate

Zohaib Ayub is a Google Certified Digital Marketer and E-commerce Specialist, having completed a series of professional courses that enhanced his expertise in various aspects of digital marketing. These certifications reflect his deep understanding of foundational marketing concepts and practical strategies used in today’s competitive online landscape. Below, you’ll find a detailed list of Zohaib’s certifications, with links to individual pages for each course.

Zohaib Ayub completed the Google Digital Marketing & E-commerce Professional Certificate, consisting of seven key courses. This certification has equipped him with skills in digital marketing, e-commerce, customer engagement, and much more. The courses are designed to prepare individuals for entry-level roles in digital marketing and e-commerce by providing hands-on practice-based assessments.

1. Foundations of Digital Marketing and E-commerce

Throughout the course, Zohaib developed a comprehensive understanding of how digital marketing and e-commerce intersect to drive business growth:

Fundamentals of Digital Marketing & E‑Commerce
Marketing Funnel & Customer Journey
Digital Strategy Foundations
Measuring Performance

2. Attract and Engage Customers with Digital Marketing

In this course, Zohaib learned how to effectively engage and attract customers through digital marketing strategies. He gained insights into customer behavior, online advertising techniques, and how to use various digital channels to reach and engage the target audience.

Key Topics Learned:
Developing strategies to engage customers
Using Google Ads and social media effectively
Optimizing customer experience and interaction

3. From Likes to Leads: Interact with Customers Online

Zohaib’s skills in social media marketing were enhanced in this course, focusing on converting social media engagement into leads. He learned strategies to interact with customers, build relationships, and turn them into long-term clients.

Key Topics Learned:
Social media strategies to generate leads
Managing customer relationships via online platforms
Effective use of social channels to drive engagement

4. Think Outside the Inbox: Email Marketing

With this certification, Zohaib mastered the art of email marketing. He gained expertise in crafting compelling email campaigns that resonate with subscribers and drive business outcomes.

Key Topics Learned:
Building and segmenting email lists
Crafting email content that converts
Optimizing email campaigns for higher engagement

5. Assess for Success: Marketing Analytics and Measurement

This course focused on how to track and measure digital marketing campaigns. Zohaib gained proficiency in using data to assess the success of marketing strategies and optimize campaigns for maximum effectiveness.

Key Topics Learned:
Setting measurable goals for marketing efforts
Analyzing customer behavior through data
Using Google Analytics to track campaign performance

6. Make the Sale: Build, Launch, and Manage E-commerce Stores

Through this certification, Zohaib learned how to build and launch e-commerce stores, focusing on key aspects such as product management, store design, and customer conversion strategies.

Key Topics Learned:
E-commerce platform setup and management
Optimizing product listings for conversions
Managing customer loyalty and retention

7. Satisfaction Guaranteed: Develop Customer Loyalty Online

In this final course, Zohaib focused on strategies for building customer loyalty online. He learned how to keep customers engaged, ensure satisfaction, and encourage repeat business.

Key Topics Learned:
Techniques for fostering customer loyalty
Using loyalty programs to increase customer retention
Effective communication strategies for long-term customer relationships

Other Specialized Certifications in Digital Marketing & SEO

Introduction to Google SEO - UC Davis

During this foundational course, Zohaib explored the evolving world of SEO and gained a solid understanding of how search engines operate. He learned why SEO is a rewarding and long-term career path in digital marketing.

Search Engine Optimization (SEO)
Keyword Research
Persona Development & User Research
Content Strategy
Web Analytics & Data Analysis
Algorithm Knowledge
Business Reporting