Certification Included

Zohaib Ayub has successfully earned the “Attract and Engage Customers with Digital Marketing” certification through Coursera, offered by Google Career Certificates. This achievement validates his strong understanding of modern digital marketing practices—particularly those focused on attracting, engaging, and converting customers through both organic and paid strategies.

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What He Learned

This course, designed by Google industry experts, provided Zohaib with a complete overview of customer-focused digital marketing. Key learning areas include:

Brand Awareness Strategies

• Understanding how to build and strengthen brand presence using the full marketing funnel: awareness, consideration, conversion, and loyalty.

SEO Fundamentals

• Learning core SEO concepts, terminology, and how search engines rank content.

• Developing the ability to perform effective keyword research.

SEO Application

• Applying SEO techniques to optimize website content, including text, images, internal links, and metadata for higher search visibility.

Search Engine Marketing (SEM) & Display Advertising

• Gaining hands-on experience in creating SEM campaigns and display ads to drive traffic, leads, and conversions using Google Ads and similar platforms.

Skills Gained

By completing this certification, Zohaib developed a strong set of practical and industry-relevant skills:

• Digital Marketing Strategy

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Web Analytics & User Behavior Tracking

• Customer Journey Planning

• Customer Engagement & Retention

• Google Ads & PPC Campaigns

• Target Audience Identification & Persona Development

Why This Certification Matters

This Google-backed certification holds significant value for both professionals and businesses. For Zohaib, it demonstrates his ability to design, manage, and optimize data-driven marketing strategies that attract customers, enhance visibility, and deliver meaningful results. His training covers both SEO and SEM, giving him the expertise to boost organic growth as well as run successful paid campaigns.

Whether you’re a business aiming to increase online presence or a client seeking a skilled marketer, Zohaib’s certified knowledge ensures the use of proven, up-to-date digital marketing techniques that drive measurable growth.