Certification Included

Zohaib Ayub has successfully completed the “Think Outside the Inbox: Email Marketing” course, part of Google’s Digital Marketing & E-commerce Professional Certificate on Coursera. This certification validates his ability to build, execute, and optimize high-performing email marketing campaigns—an essential pillar of modern digital marketing.

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What He Learned

Throughout this course, Zohaib gained a deep understanding of how email marketing fits within a broader digital marketing strategy. Key learning highlights include:

Strategic Campaign Planning

• Using frameworks like PESTLE and SWOT to set SMART goals and plan purposeful, effective campaigns.

Email Content Creation

• Mastering persuasive writing for subject lines, preview text, and email body content to capture attention and boost engagement.

Hands-On Campaign Execution

• Running email campaigns end-to-end: performing A/B testing, scheduling sends, segmenting audiences, and building automated workflows.

Performance Measurement

• Evaluating campaign success using essential metrics such as open rate, click-through rate, unsubscribe rate, and conversion rate.

Skills Acquired

By completing this certification, Zohaib strengthened his expertise in:

• Email Marketing & Campaign Management

• Copywriting for Email (subject lines, previews, persuasive content)

• Marketing Automation & Workflow Creation

• Data Ethics & Customer Privacy (PII Management)

• KPI Tracking & Performance Optimization

• Customer Retention & Engagement Strategies

• Promotional and Marketing Alignment

Why This Certification Matters

Email marketing continues to be one of the most powerful and cost-effective methods for engaging audiences and driving conversions. With Zohaib’s Google-certified expertise, he is equipped to help businesses:

• Build data-driven, results-oriented email campaigns

• Utilize automation and testing to enhance performance

• Ensure professional quality and compliance with privacy standards

• Improve ROI through detailed analysis and strategic refinement

Zohaib’s certified proficiency in email marketing makes him a valuable asset to any business aiming to elevate customer engagement, increase retention, and enhance overall digital marketing results.