Certification Included

Zohaib Ayub has successfully completed the “From Likes to Leads: Interact with Customers Online” certification through Coursera, part of the Google Digital Marketing & E-commerce Professional Certificate program. This achievement demonstrates his ability to convert social media engagement into meaningful business results by planning strategic campaigns, designing compelling content, and analyzing performance effectively.

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What He Learned

In this beginner-friendly yet comprehensive course, Zohaib strengthened his understanding of the fundamentals of social media marketing. He explored how various platforms support brand presence, audience engagement, and business objectives.

The course covered the five key pillars of social media marketing:

1. Strategy

• Developing platform-specific strategies that align with business goals.

2. Planning & Publishing

• Learning when, how, and what to publish to maximize reach and engagement.

3. Listening & Engagement

• Monitoring online conversations, responding to users, and building lasting customer relationships.

4. Analytics & Reporting

• Measuring performance, analyzing data, and presenting insights that guide decision-making.

5. Paid Advertising

• Running targeted paid campaigns to increase reach, drive engagement, and achieve conversion-focused goals.

Zohaib also learned how to set clear objectives—such as awareness, engagement, and conversions—and connect them directly to overall KPIs and business strategy.

A major highlight of his learning was mastering content creation, including writing, designing, and repurposing content that resonates with audiences and inspires action.

Skills Gained

By completing this certification, Zohaib developed strong, industry-relevant social media marketing skills:

• Digital Marketing Fundamentals

• Social Media Strategy Development

• Content Creation & Design

• Marketing Analytics & Reporting

• Social Media Campaign Management (organic & paid)

• Customer Engagement & Community Interaction

• Digital Advertising on Major Platforms (Facebook, Instagram, LinkedIn, etc.)

• Brand Awareness Growth

• Audience & Segmentation Identification

Why This Certification Matters

Social media is a critical component of every digital marketing strategy today. Zohaib’s Google certification proves that he not only understands social media platforms but can also use them strategically to achieve measurable results. With this training, he is equipped to:

• Build data-driven social media strategies

• Create compelling content that engages and converts

• Analyze campaign performance and make improvement-focused decisions

• Run targeted paid social campaigns that drive real business growth

In essence, Zohaib’s certified skills empower him to turn online “likes” into genuine leads, customer relationships, and long-term business success.