Certification Included

 Zohaib Ayub has successfully completed the “Assess for Success: Marketing Analytics and Measurement” course, offered by Google through Coursera. This certification strengthened his ability to evaluate, measure, and optimize marketing campaigns using data-driven insights and performance metrics.

What Zohaib Ayub Learned

Through this course, Zohaib gained a solid foundation in marketing analytics and developed practical skills in assessing the effectiveness of marketing efforts. His learning covered:

Media Planning & Strategy

• Understanding how to build effective media strategies tailored to different marketing objectives.

Success Metrics & KPIs

• Learning to identify, track, and measure key performance indicators (KPIs) to evaluate campaign success.

Campaign Optimization

• Using data analysis to refine budgets, placements, and strategies for improved marketing performance.

Reporting & Presentation

• Presenting data-driven insights clearly and professionally to guide business decisions.

Skills Gained

• Key Performance Indicators (KPIs)

• Web Analytics & SEO

• Data Visualization

• A/B Testing

• Data Presentation

• Spreadsheet Proficiency

• Marketing Analytics

• Data Analysis

• Return on Investment (ROI)

• Marketing Budgets

• Media Planning

This certification has enhanced Zohaib’s expertise in analyzing, measuring, and optimizing marketing performance—making him highly capable of designing data-driven strategies that deliver measurable results.

To verify this certification, please visit the official Coursera verification link.