Certification Included

Zohaib Ayub has successfully completed the “Make the Sale: Build, Launch, and Manage E-commerce Stores” certification through Coursera, offered by Google Career Certificates. This credential showcases his practical expertise in creating, launching, and managing e-commerce stores—particularly on Shopify—based on Google’s industry-leading training standards.

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What He Learned

This comprehensive program equipped Zohaib with the knowledge and skills required to build effective e-commerce operations. Key areas of learning include:

E-commerce Strategies & Fundamentals

• Understanding core e-commerce principles such as market research, competitor analysis, product sourcing, and brand strategy.

How Online Stores Work

• Gaining hands-on experience with major e-commerce platforms, especially Shopify.

• Building a mock Shopify store, creating product listings, and optimizing store design for user experience.

Digital Advertising & Campaigns

• Learning how to attract and convert customers through online advertising.

• Managing ad campaigns and understanding how seasonal trends influence marketing performance.

Customer Engagement & Checkout Flow

• Designing a seamless customer journey—from browsing to checkout.

• Understanding order fulfillment, shipping processes, and post-purchase customer experience.

Skills He Gained

Through this certification, Zohaib developed a strong set of practical and impactful e-commerce skills:

• Retail Management & Order Fulfillment

• Digital Marketing & Advertising Strategies

• Google Ads Campaign Creation

• Customer Experience & Checkout Optimization

• E-commerce Process Improvement

• Market Research & Audience Targeting

• Sales Performance & Trend Analysis

Why This Certification Matters

This Google-backed training provides Zohaib with real-world, hands-on experience in building and managing successful e-commerce businesses. With this certification, he is equipped to:

• Launch fully optimized and conversion-driven Shopify stores

• Create data-driven marketing campaigns that increase sales

• Enhance customer experience through streamlined checkout and fulfillment

• Adapt to seasonal trends and scale online store operations efficiently

For businesses aiming to build or strengthen their e-commerce presence, Zohaib brings credible, up-to-date, and practical expertise that drives measurable growth and online success.