Certification Included

Zohaib Ayub has successfully completed the “Foundations of Digital Marketing and E-Commerce” course, part of the Google Digital Marketing & E-Commerce Professional Certificate on Coursera. This certification highlights his knowledge of essential digital marketing concepts, how e-commerce functions, and the foundational strategies needed to succeed in today’s online business landscape.

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What He Learned

Throughout the program, Zohaib gained a strong, well-rounded understanding of how digital marketing and e-commerce work together to drive business results.

Fundamentals of Digital Marketing & E-Commerce

• Identifying the core areas within both fields and understanding the responsibilities of entry-level digital marketers and e-commerce specialists.

Marketing Funnel & Customer Journey

• Exploring how consumers move from awareness to consideration to conversion, and how each stage aligns with specific marketing tactics.

Digital Strategy Foundations

• Learning how to build complete digital marketing and e-commerce strategies, including goal setting, selecting marketing channels, and executing effective campaigns across search, social media, and email.

Measuring Performance

• Developing the ability to track key metrics, evaluate campaign outcomes, and communicate insights using a data-driven approach.

Key Skills Acquired

This certification equipped Zohaib with a valuable set of practical skills, including:

• Digital Marketing & Email Marketing — Understanding how channels work together to support business objectives

• Content Performance Analysis — Identifying content that drives engagement and results

• Business Metrics & KPIs — Defining, tracking, and analyzing key performance indicators

• Branding & Target Audience Identification — Recognizing and reaching the right customer segments

• Data-Driven Decision Making — Using analytics to refine strategies and improve outcomes

• Customer Experience (CX) Strategy — Designing seamless, user-friendly customer journeys

Why This Certification Matters

The Google-backed Foundations of Digital Marketing & E-Commerce certification provides a strong starting point for a career in digital marketing. For Zohaib, it means he now possesses job-ready, industry-standard skills and understands how to structure, analyze, and optimize digital marketing efforts.

With this training, he can:

• Build holistic digital strategies that integrate marketing and e-commerce

• Use analytics to improve performance and guide business decisions

• Align content, email, and search initiatives with the customer journey

Armed with this certification, Zohaib is well-prepared to implement effective, data-driven digital marketing solutions that enhance online visibility and improve customer experience.